The Magic of Staging
When it comes to selling a home, first impressions are key. That’s where staging comes in. Staging is often thought of as something that is only done when selling high-end properties, but the truth is, staging can be used in any setting and has been found to be beneficial no matter the price point of your home. Simply put, staging is a handy visual aid that we use in the selling process to make your home stand out from the rest.
In order to really make your property pop, it's important to use the right mix of furniture, art, and accessories. When done right, it can transform the overall vibe of your property and set the tone for how potential buyers should feel when they visit. The goal of staging is to present the property in its best light and make it appeal to as many buyers as possible. Keep reading to learn how we use staging to our advantage when selling your home.
Think About Your Target Buyer
Before we start bringing in furniture and decor, it's important for us to take a step back and think about who we’re trying to attract with our staging. Are we hoping to appeal to families? Young professionals? Retirees? Once we know the target market, we start to consider what areas of the home they might find most appealing.
We make sure these areas are clean, well-lit, and uncluttered so that potential buyers can appreciate them fully. For example, if you have a beautiful backyard patio area, we stage it in a way that makes it look inviting and welcoming so that people can picture themselves relaxing there on a warm summer evening.
Keep It Neutral (with a small splash of color)
While you want the space to feel warm and inviting, you also don't want potential buyers to feel like they're walking into someone else's home. That's why it's always best to stick with neutral colors and furniture when staging a property. Not only will this help the space feel more open and welcoming, but it will also allow buyers to imagine themselves living there. Adding a pop of color is a great way to brighten up any space and add character — a few strategically placed accent pieces are all you need to add visual interest without making the space feel overwhelming. For example, we could add a brightly colored throw pillow to a neutral sofa or hang a painting with bold colors on an otherwise blank wall. We always make sure that the overall feel of the space is still calm and serene—after all, potential buyers still need to be able to visualize themselves living there.
Make It Flow
When people walk into a room, they should be able to easily move about without feeling cramped or uncomfortable. That's why it's important to arrange the furniture in a way that encourages traffic flow. We also want to make sure that each room has a specific purpose—for instance, a living room should look like a place where people can relax and socialize, while a home office should convey a sense of productivity and efficiency.
There are many benefits to staging your home before putting it on the market. Staging makes your home more attractive to potential buyers. This can lead to more showings and, ultimately, a higher sales price. According to the National Association of Realtors, staged homes have the potential to sell for up to 20% more than non-staged homes.
Staging can also help your home sell faster! In today’s shifting housing market, homes are sitting on the market longer than they were 1-2 years ago. A staged home will stand out from the rest and is more likely to attract offers. In fact, according to the National Association of Realtors, staged homes can sell between 3 to 30% faster as compared to non-staged homes.
If you’re thinking about selling your home, consider giving it a little facelift with some strategic staging! These small changes can make a big impact on how quickly your home sells and for how much money.
If you're getting ready to put a property on the market, remember that staging is key. A few simple changes can make all the difference in attracting buyers and closing the deal. By keeping your target buyer in mind, sticking with neutral colors, and making sure each room has a clear purpose, you'll be well on your way to creating a space that feels like home sweet home—exactly what every buyer is looking for.
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